According To A Study, Only 0.77% of YouTube Videos Cross 100K Views, While 88% Of Videos …

According To A Study, Only 0.77% of YouTube Videos Cross 100K Views, While 88% Of Videos ...

Pex
is
a
Los
Angeles-based
analytics
firm
and
monitors
social
media
platforms
across
the
globe.
The
firm
published
a
report
‘the
state
of
YouTube’
back
in
the
year
2018
and
now
it
has

released
an
analysis
of
this
report
for
the
year
2019
as
an
update
to
this
report.

Google-owned
YouTube
is
one
of
the
most
popular
video
platforms
in
the
world
and
billions
of
people
daily
watch
videos
on
the
platform.
However,
Pex
discovered

in
the
2018
study
that
only
0.64%
of
all
videos
on
YouTube’s
platform
generate
more
than
100,000
views.
Interestingly,
the
number
did
not
cross
the
1%
in
2019,
and
the
firm
found
that
only
0.77%
of
videos
on
YouTube
ever
reach
over
100,000
views.

Furthermore,
the
analytics
firm
also
discovered
that
the
majority
of
videos
on
YouTube
generate
less
than
1,000
views.
According
to
the
report
published
by
Pex,
88.4%
of
YouTube
videos
generated
less
than
1,000
views
on
the
platform.
You
may
also
note
that
Pex
published
this
data
on
the
basis
of
the
performance
of
all
YouTube
videos
publicly
available
as
of
Dec
31st
of
the
year
2019.

In
the
report,
the
firm
also
notes
that
music
became
more
valuable
on
the
platform
during
2019.
Music
videos
accounted
for
22%
of
all
views
on
YouTube
in
2019,
a
2%
rise
as
compared
to
2018.
It
is
worth
noting
that
music
only
makes
5%
of
all
content
available
on
YouTube.

In
comparison,
the
entertainment
category
accounted
for
only
10%
of
views,
and
Gaming
accounted
for
37%
of
views.
People
&
Blogs
and
Film
&
Animation
accounted
for
21%
and
5%
views,
respectively.
Lastly,
Others
accounted
for
19%
of
views
on
the
platform,
and
Music
also
accounted
for
83%
of
clips
that
generated
more
than
1
billion
views
on
YouTube
in
2019.

Entertainment
videos
only
make
up
1.5%
of
those
videos
that
exceed
1
billion
views
on
the
platform
in
2019,
and
Gaming
manages
only
0.5%
of
such
videos.
Pex
also
stated
in
the
report
that
the
majority
of
new
videos
are
uploaded
to
the
Gaming
category.
33%
of
new
videos
uploaded
on
the
platform
belong
to
the
Gaming
category.
Justin
Koh,
a
Pex
Analyst,
wrote
in
a
blog
post
that
the
Gaming
category
is
becoming
the
majority
of
content
on
YouTube,
and
Music
and
Entertainment
account
for
the
majority
of
views.
However,
Music
and
Entertainment
are
only
15%
of
the
videos
on
the
platform.

Read
next:

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Are
Turning
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Alternative
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to
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80K
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Revenue
on
the
Platform
from
Alternative
Sources
in
April

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