Apple Loop: Expensive iPhone 12 Delay, iPad Finds Success, Google's MacBook Nightmare

Taking a look back at another week of news and headlines from Cupertino, this week’s Apple Loop includes the delay and the price increase to the iPhone 12, the success of the iPhone SE, the new Intel iMac, the MacBooks take on the Chromebooks, the MacOS 11 public beta, iPad sales success, and Phil Schiller has a new job inside Apple.

Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days (and you can read my weekly digest of Android news here on Forbes).

The iPhone Arriving Late On Platform 12 Is Going To Cost You More

Although Tim Cook and his Team are expected to take to the stage in early September to reveal the new iPhone 12 family, it looks like the retail release of the handsets will not only be later than previous years, staggered. Forbes’ Gordon Kelly:

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“So how much later can we expect the 5.4-inch and 6.7-inch iPhone 12 models to arrive? DigiTimes’ source says “Shipments of flexible boards for new iPhones will peak some 2-4 weeks later than usual this year” which suggests a potential delay of up to a month. I’m pegging the iPhone 12 Max and iPhone 12 Pro to go on sale either October 2 or 9, so a four week delay could push the iPhone 12 and iPhone 12 Pro Max into early November.“

Read more here on Forbes. On top of being late, it also looks like the price is going to be higher than expected, with $50-$100 being added to prices that were leaked earlier this year:

“The biggest pain point here is the iPhone 12 Max, the new name for the successor to the iPhone 11 – Apple’s biggest selling model, which increases by $100 at every capacity. Meanwhile, the new, smaller 5.4-inch iPhone 12 now price matches the iPhone 11, while the iPhone Pro models increase $50 at their lowest capacities.

“The good news is iPhone Pro prices, although more than expected, have not increased dramatically despite their inclusion of 5G – something that has had a severe impact on many rivals. But upgraders hoping to see the iPhone 11’s successor retain its highly popular price point will be disappointed. Especially with a 256GB model now only $100 less than a 128GB iPhone 12 Pro.”

Full details on the new pricing here.

The Success Of The SE

For all the talk of the iPhone 12, the latest Samsung Galaxy handsets, and the big hitters from Huawei, OnePlus, Xiaomi, and others, one smartphone stands out in 2020 for me… the iPhone SE. Apple’s return to the mid-range set the benchmark in April and it’s still looking for a challenger. I took a look at the champion earlier this week, starting with the sales figures:

“Although the 1.6 percent increase increase in sales is dwarfed by sales of the Mac (up 21 percent) and the iPad (up 31 percent), the trend of smartphone sales during this quarter has been downwards. Canalys is reporting a 14 percent drop across the board. Canalys also suggests that nearly 1 in 4 of iPhones sold were iPhone SE models:

“…Strip out the iPhone SE numbers and Apple’s sales could well have suffered the same fate as other manufacturers, even if some of those SE sales would have transferred to the more expensive iPhone 11 family. “

More on the iPhone SE here on Forbes.

Here Comes An Intel-Powered iMac Refresh

There’s a new iMac in town. Apple has updated the deskbound machine with Intel’s tenth-generation processors, tweaks to the monitor’s glass, and the first 1080p webcam on any Mac machine. It’s also the same design as previous iMacs, so consider this a specs refresh, much like the MacBook Air and the MacBook Pro released earlier this year. Dieter Bohn has the details:

“The 27-inch iMac starts at $1,799, is available to order today, and will ship this week. The 21.5-inch iMac, which is shifting to SSDs as standard, starts at $1,099 and will ship next week. Apple is also giving the iMac Pro a small spec bump, making the 10-core Intel chips the new baseline for $4,999 — also shipping next week. (Oddly, the iMac Pro is not otherwise getting updated.)”

More at The Verge. 

The MacBook vs Chromebook Fight Is Coming

The advantages of ARM over Intel are widely regarded as having better power consumption, running at lower temperature, and extended battery life. These are also the key advantages Google uses to push its Chromebook series. There’s going to be a bit of a kerfuffle in the future. After all, chrome books and laptops are both computers: 

“Where Google will be seen to have an advantage will be in the online suite of apps including Google Docs and Google Sheets, as well as the PIM functionality of Gmail, Contacts, and Calendar. Apple takes a slightly different approach to handing files for the iWork suite, but the end result is the same… Apple has its own fully functional apps that work just as well with local- or cloud-based files.

“I’m confident that any launch event is going to put a lot of focus on points that directly target the Chromebook; namely the long battery life, security, and Apple’s bundled applications including the aforementioned iWork suite.”

More here on Forbes.

MacOS 11 Big Sur’s Public Preview

Apple quietly moved MacOS up to version 11 during June’s WWDC, but otherwise keeping the same tempo of rollout seen in previous years. Which means the public beta released this week was totally expected, as is the move towards an iOS like paradigm. Brian Heater reports:

“It’s clear, of course, why one of Apple’s OSes would borrow so liberally from another. The iPhone has been top dog at the company for well over a decade now, and continues to monopolize resources and serve as a proving ground for its most cutting-edge experiences. Even as the Mac braces for its most radical update in recent memory with the switch from Intel to custom ARM processors, the shadow of iOS looms large over Big Sur.”

More at TechCrunch.

Promising iPad Sales

The coronavirus pandemic has seen the rise of the tablet, with sales rising across all companies. Naturally the iPad and iPad Pro has benefited form the change in working patterns, more so than other tablets. Michael Potuck reports:

“Apple’s June quarter performance saw $59.7 billion in revenue with $11.25 billion in profit. And the strongest area of growth for the quarter was iPad revenue, with the company showing an increase of 31% compared to the same quarter in 2019.

“…The most recent estimates also see the overall global tablet shipments increasing 17%, meaning Apple saw 2x the growth of the market.”

More at 9to5Mac.

And Finally…

One of the most recognisable faces from Apple product launches is Phil Schiller. This week saw him move on from his role as Senior Vice President of Worldwide Product Marketing to ‘Apple Fellow’. Jon Gruber comments on the move:

“Schiller hasn’t just been at Apple a long time — he’s held the position atop product marketing for, well, as long as I can remember. Product development, advertising, packaging, messaging, comms, keynotes — you name it, if it was public-facing, Schiller has been in the middle of it.”

More at Daring Fireball.

Apple Loop brings you seven days worth of highlights every weekend here on Forbes. Don’t forget to follow me so you don’t miss any coverage in the future. Last week’s Apple Loop can be read here, or this week’s edition of Loop’s sister column, Android Circuit, is also available on Forbes.

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