Pet Age lately spoke with Blake Gipson, owner of Garden of the Paws in Colorado, to study how he’s been capable to flourish throughout these hard occasions.
What determined the style behind the layout design and style for Garden of the Paws?
I wanted a “Colorado feel” with reclaimed wood accents and good, wide aisles. I wanted vibrant and airy. I decided to set up hydroponic garden towers all through the retailer for men and women to choose fresh herbs from. We also have a extremely Zen really feel with therapeutic, pet-friendly necessary oils wafting by way of the retailer. When men and women come in, a frequent reaction is “Wow, this feels very good!” This lets me know I’m on the appropriate track for this to be a good practical experience for my loyal clients.
How have you been capable to overcome the pandemic?
We continue to thrive throughout the pandemic for two causes. One particular, we stick to and exceed CDC and PACFA protocols for cleanliness and employ a probiotic disinfectant resolution employing a fogging mechanism. The surfaces stay in “disinfectant mode” for up to 5 days soon after getting fogged. Two, our clients are loyal and care about how we are carrying out. Their help has overwhelmed me with emotion when they ask at checkout, “How are you carrying out, Blake? We appreciate you and all that you stand for. Maintain up the excellent function. We are right here for you.” It seriously does not get any much better than that, and it reminds me that I have an outstanding group right here at the Garden.
Why do you really feel it is essential to have a robust retailer manager?
A robust retailer manager leads by instance, sets expectations with employees, guarantees employees members are appropriately educated on nutrition and supplements, plus we have standard educational meetings with every of our makers on a standard basis. A robust retailer manager also knows what solutions are most effective for us to carry for our place and clients. Garden of the Paws has an incredible manager by the name of Chris Stahl. Chris has a sixth sense that incorporates all of the above along with a robust know-how of our solutions and placement, which is crucial in maintaining our merchandise moving.
How would you describe the grooming practical experience that you offer you clients?
We take into account the grooming practical experience a partnership with every of our clients. When the client enters the retailer, they verify-in at the back bar region and our groomers meet with them for a consultation. Notes are taken, hair length charts are shown to the client so they determine the length of the coat they want. Then the dog or cat is provided a treat or two and is taken to the “spa.” Specific calming oils are diffused in the spa. Garden of the Paws requires a individual method by way of the whole process—one pet at a time and there are no kennels. The groomer offers all of his/her focus to the pet on the table, calls the owner 15 minutes prior to finishing so the owner has the potential to be at the retailer and prepared to choose up their pet. Our clients actually appreciate this whole practical experience.
What are some of the brands and solutions that have proved well-liked with your clients?
Nature’s Logic give an array of nutritionally full diets for dogs and cats along with outstanding supplemental solutions and treats. Zignature and its Essence dog meals lines are in particular beneficial to us when it comes to dogs with stomach sensitivities and allergies. For cats, absolutely nothing tops Fussy Cat dry and canned foods. And we have an exceptional line of raw diets in Tiki Cat Raw and OC Raw dog. An additional outstanding brand for us is Open Farm. Humanely and sustainably sourced, the brand knows exactly where just about every ingredient in its meals comes from and can trace it to the precise farm of origin. These makers invest their time and know-how in assisting us to pass along highlights of their full dog and cat diets to our clients.
What motivated you to get involved with nearby nonprofits?
It is an honor as a modest company to have such a massive neighborhood backing so I want to return that identical really feel of help to our nearby non-income and animal rescues. Given that we are a pet provide company supplying the most effective overall health/nutritional options for our customer’s pets, it just appears to go hand in hand to function with organizations in our neighborhood supplying the identical solutions assisting these in need to have. Prior to the pandemic, we partnered with quite a few various dog and cat rescues to host adoption events. We are also a big donation website for a nearby pet meals bank.