Earlier this month, famed cannabis brand STIIIZY opened a new retail store in the heart of downtown San Francisco.
The store is co-owned and operated by Cindy De La Vega, San Francisco’s first Latina dispensary owner.
A mother of two, domestic abuse survivor, and long-time community activist, De La Vega is also a Verified Equity Applicant through San Francisco’s Cannabis Equity Program. Established to combat the effects of the War on Drugs on targeted communities, the Equity Program dictates that only those who meet their criteria can apply for new cannabis business permits in San Francisco.
“I am an example of how Equity programs actually create real opportunities for people who will pour resources back into their communities,” De La Vega told Benzinga. “I will use my position as CEO not only to ensure success of the store, but also to be a role model for women and women of color, showing them they are capable of becoming leaders and business owners.”
Operated in partnership with the vertically-integrated cannabis holding company Shryne Group Inc., STIIIZY Union Square will offer the same high value products the brand is known for across California.
“At Shryne Group Inc., we are guided by the conviction that especially in the cannabis industry, social justice is as essential as sustainability and profitability,” said Brian Mitchell, Shryne Group’s chief executive and co-founder. “We are thrilled to have Cindy at the helm of STIIIZY Union Square and are optimistic about the success of our San Francisco footprint.”
Following the opening of STIIIZY Union Square, Verified Equity Applicant and professional boxer Karim Mayfield will own and operate a new dispensary in Potrero Hill in time for the holiday season, also in partnership with Shryne Group Inc.
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